COACHING BEYOND THE
Conventional
Coaching, development and deep thinking - for humans who want more from life and leadership.
Whether you're holding space for others or struggling to find your own;
leading change or quietly craving it; this is support that meets you where you are.
I provide the space for you to think differently - so you can live, lead and work
with authenticity and integrity.
I’m Heidi Dawson
Boundary-pusher, changemaker, creator and coach.
I’m not a one-size-fits-all kind of coach - and I don't believe you need fixing! What I do believe in is creating honest, brave spaces where you (or your team) can get curious, dig a bit deeper and uncover what's really going on beneath the surface.
This isn't about sticking a plaster on things, or creating quick wins. It's about working with what's real, right now - finding clarity, shifting unhelpful patterns and building something that actually fits you and the way you work. It's challenging, creative and sometimes messy - but it's where real, lasting transformation happens.
STUCK IN THE SAME LOOP?
Let's Break the Rules....
You’ve probably felt it - a sense of being stuck, whether in business or in life. Maybe you’re grappling with leadership challenges, struggling with confidence, or feeling like your team isn’t quite firing on all cylinders. You want change, but you’re tired of the same old “solutions.”
It’s time to stop repeating the same patterns and let something new unfold.
I’ve spent years helping leaders, individuals and teams do exactly that - get unstuck, break the rules and make meaningful progress.
A TOOLKIT FOR TRANSFORMATIONAL CHANGE
My fundamental belief is that there’s no one-size-fits-all solution to growth. I’ve spent years developing a wide range of approaches and techniques to help people, teams and businesses break through the noise and find real, lasting change. Whether you’re feeling stuck in your personal life, need to shift your business dynamics, or want to make your leadership more human and more effective, I’ll meet you where you are and create a plan that’s unique to you.
Here's a glimpse of what's in my toolkit:
LEADERSHIP & PERSONAL DEVELOPMENT COACHING
This is about unlocking your potential and pushing past what’s holding you back. Whether it's for yourself or your team, we’ll break down barriers and build something new.
EQUINE FACILITATED LEARNING (EFL)
When words don’t cut it, my horses will help guide you through emotional and leadership breakthroughs. They’re my secret weapon for helping you see beyond the surface and tap into something deeper - no 'pony-patting' here!
HYPNOTHERAPY
Unlock hidden barriers through guided hypnosis. Together, we’ll release emotional blocks, build positive habits and create lasting change, helping to reduce anxiety, boost confidence and reconnect you with your true potential.
NLP
(NEUROLINGUISTIC PROGRAMMING)
Rewire limiting beliefs and shift your mindset. NLP helps you think differently, empowering real change in both your personal and professional life.
BUSINESS STRATEGY CONSULTING & FRACTIONAL C.O.O. SERVICES
I’ll step into your business to help you realign, transform, or lead your organisation in a way that’s sustainable and impactful.
WORKSHOPS & RETREATS
These immersive experiences are designed to help you step away from the everyday noise, giving you the clarity, tools and space to create real change.
YOUR WAY FORWARD
Here’s where I do things differently. I don't follow a set script, or deliver pre-packed coaching - what I offer is a thoughtful, evolving space that meets you where you are and grows with you. We'll combine practical tools with intuition and, when the moment calls for it, I'll bring in powerful tools - sometimes creative, sometimes unexpected - that help unlock what's been stuck.
Whether you're leading a team, or exploring your own next chapter, I’ll walk alongside you to bring clarity, shift the unhelpful stuff and get things moving in a way that feels meaningful - and doable!
HOW IT WORKS
Simple Steps to Big Change...
1. THE CONNECTION CALL
Start with a no-obligation chat to get a feel for whether we’re a fit. We’ll explore what’s going on for you right now and whether my approach aligns with your needs.
2. THE 'MOMENTUM' SESSION
Ready to dive deeper? In this 90-minute deep-dive, we’ll uncover what’s really going on beneath the surface. Afterwards, you’ll receive a personalised roadmap that’s clear, actionable and completely tailored to your needs.
3. THE 'UNFOLD' PLAN
If you’re ready for long-term, meaningful change, we’ll work together to design a completely bespoke action plan - one that adapts and grows as you do. Whether you need leadership coaching, team development, or personal transformation, we’ll create a plan that moves you forward in a way that’s bold and uniquely yours.
Unlock Your Power with the Right Questions
You have more potential than you realise - sometimes all it takes is asking the right questions to unlock it.
Download "Creating Change with Powerful Questions", my free guide to help you dig deeper, challenge assumptions and take that next step forward in your personal and professional journey.
This isn’t just about finding answers; it’s about discovering new possibilities. Start creating lasting change today.
WORKSHOPS & RETREATS
Step Away from the Noise...
Sometimes, we all need space to breathe, reset and grow. My workshops and retreats are designed to do just that. Whether you're looking for a personal breakthrough, or a team development experience, I offer immersive events that blend personal development with equine facilitated learning.
From confidence-building to leadership development, these experiences offer the opportunity for deep, focused transformation.
Need Leadership at the Helm?
HIRE ME AS YOUR FRACTIONAL C.O.O.
If your organisation is in need of strategic realignment, leadership support, or a fresh perspective to get things back on track, I offer a unique approach as a fractional COO. With experience in both corporate and values-led organisations, I bring strategic insight, emotional intelligence and transformative leadership to help your business thrive.
Whether it's restructuring, team realignment, or navigating major growth periods, I’ll help you break through the barriers that are holding your organisation back.
UNLOCKING GROWTH & CONFIDENCE
Maxine
For years, Heidi has been my go-to coach, helping me navigate both personal and professional challenges in ways that always feel transformative. She has a unique ability to make you think outside the box while helping you reconnect with your true desires. Her blend of encouragement, empathy, and firm guidance helped me push past limiting beliefs that were holding me back from achieving my full potential.”
“Through her coaching, not only has my business thrived, but my own confidence has grown tremendously. Heidi’s approach is nurturing yet direct, ensuring that every session delivers real results. I wholeheartedly recommend her to anyone ready to take that next big step.
BUILDING RESILIENCE & ACHIEVING BUSINESS SUCCESS
Sarah
Sarah, a long-term client, first approached me 15 years ago for support in quitting smoking through hypnotherapy. At the time, she was self-employed and struggling with low self-esteem and addictive behaviours, both of which were impacting her personal and professional life. Our work quickly evolved beyond smoking cessation and over the years, we tackled a range of challenges, including addictive personality traits, self-belief, and confidence issues. Together, we also navigated Sarah’s journey of starting and exiting two small businesses, as well as launching a luxury holiday let business.
Through personalised coaching, NLP, and EFT techniques, Sarah developed the tools to not only overcome personal barriers but also achieve incredible professional success. This journey ultimately led her to grow her business into a £25m property portfolio and launch a property investment mentoring programme. Our work together laid the foundations for her personal growth, helping her move forward with clarity, resilience, and confidence in each phase of her journey.
BUILDING STRONGER CONNECTIONS FOR BETTER COMMUNICATION
LexisNexis Team
Jim, the leader of a specialised IT team, faced a communication barrier. His team members spent the majority of their working day behind screens and in headsets, limiting their interactions with one another. While they excelled at the technical aspects of their jobs, they lacked a deeper connection with each other as individuals.
Through a series of carefully selected equine-facilitated exercises with multiple horses, we focused on enhancing the team’s strategic thinking, communication, and overall connectedness. The horses helped demonstrate how their non-verbal cues and interactions affected those around them, mirroring the team’s own dynamics.
As the team began to get a better understanding of one another, they started to see the person behind the job role. This awareness allowed for stronger relationships to form, both personally and professionally. The team became more agile, aware of the broader skill sets each member brought to the table, and recognised the impact they had on each other beyond the day-to-day tasks.
The outcome is stronger relationships, more effective communication, and a team that was not only technically proficient but deeply connected, leading to a more agile and cohesive working environment.
FROM CAREGIVER TO SELF-ADVOCATE
Taylor
My wonderful client had been lost in her role as a Carer. Isolated and disconnected, she was only leaving the house to walk the dog or care for her mother. Life’s responsibilities had overwhelmed her, and social anxiety became a constant.
She made the brave decision to work with me and my equine co-facilitators. Travelling solo - a five-hour round trip involving multiple taxis and trains - was her first step toward reclaiming her life. Over time, she began applying the metaphors from our sessions with the horses to her life, rebuilding broken family relationships and establishing clear boundaries between her caring duties and personal growth.
Her transformation was profound: she rediscovered her voice, joined new groups, and began living for herself again.
THIS ISN’T YOUR TYPICAL COACHING EXPERIENCE.
Let’s face it, there are a lot of coaches out there, but not all of them take a bold approach to helping you create lasting change. I’m different. I’m not here to follow a formula. I’m here to help you find your own unique path by creating a completely unique plan. Sometimes that means bringing in horses and sometimes it means mixing powerful practices with real-world strategy. Whatever the solution, it will be designed just for you, and it will evolve with you.
Ready to Get Unstuck?
Let’s make a shift together. It all starts with a conversation. Book your Connection Call now and let’s explore what’s possible.
Looking for a speaker who isn’t afraid to challenge the status quo?
I’m passionate about speaking on topics like emotional intelligence, leadership and personal transformation. If you’re hosting an event or podcast and want a guest who brings authenticity, insight and a bit of rebellious energy, I’m your speaker.
"I have come to drag you out of yourself, and take you in my heart. I have come to bring out the beauty you never knew you had and lift you like a prayer to the sky."
RUMI
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